Investing in Auto Monkey
Why invest in auto monkey
Auto Monkey is revolutionizing the automotive repair industry by bringing the mechanic to the customer. With a presence in 34 states, we have established ourselves as a leader in mobile mechanic services, offering a convenient, transparent, and efficient solution for vehicle maintenance and repairs. Our platform features both certified and non-certified mechanics, all of whom are thoroughly vetted and qualified to ensure top-notch service. This unique approach has driven our success across multiple regions and is propelling our expansion into new markets, where demand for on-the-go automotive services continues to grow.
Auto Monkey is poised for rapid growth. With over 150 mechanics in 34 states, able to serve more than 1000 cities, we have the infrastructure that is readily able to handle 10x growth. In 2024 we saw over 100% revenue growth, 40% new order requests, and 70% growth in labor hours. As we continue to scale, we are seeking investment to more quickly enhance app functionality, maximize mechanic utility, and expand market share and services. With a strong strategic foundation, a loyal customer base, Auto Monkey is well-positioned to lead the mobile automotive repair industry into the future.
Our competitive edge lies in our commitment to delivering exceptional service quickly at highly competitive rates, combined with the convenience of on-site repairs. Whether it's routine maintenance or complex repairs, our team is equipped to meet the needs of our customers, all while they enjoy the comfort of their homes or offices. This competitive edge is where we see a good repeat customer base and continuous steady growth.
We invite you to strongly consider these pros in your evaluation; to join our crusade to further disrupt the automotive market by changing the current mindset regarding process and operations, and to improve the level of service expectations in the automotive industry.
our investment goal
We are looking to raise $3.5 million in capital in exchange for 30%. The amount you choose to invest is up to you. Each person investing should understand that no investment comes with a guaranteed return. Each investor is encouraged to do their own homework before investing in any entity. Having said that, we feel Auto Monkey is well positioned and has the infrastructure to grow rapidly.
Again, we invite you to consider Auto Monkey as one of your portfolio investments. Reach out to us with any inquiries. We stand ready to share any information required to help you make your final decision. If you have any questions, we invite you to reach out and ask our Founding Monkey, Michael Gonzales about any specifics.
HOW IT ALL BEGAN
Auto Monkey was born from a similar experience many can relate to. Michael was on his way to the office, when his car suddenly experienced a problem. He spent most of his work day getting the car towed and then figuring out how he would first get home and then get back to the office everyday for the next 2 weeks because the shop was backed up. This experience spilled over to a self-help seminar he attended and it was at this time his asked the founding questions that ultimately built Auto Monkey. The questions were, "Why couldn't a mechanic come to me?" And, "Is there a 'mobile mechanic' option or an app that I can use to find one?"
This video is a 2 minute documentary style interview with the the Founding Monkey, Michael Gonzales where he openly shares how Auto Monkey came to life, the pains he experienced that collaborates most customer's experiences, and the company's mission. It also includes some customer testimonial footage.
Auto Monkey Pitch deck
1. Common car repair Anxieties
1.
How long will I be without a car?
2.
Will I have to miss work while I wait?
3.
How expensive is it going to be?
4.
Can I trust the shop/mechanic to be ethical and fair?
3. An easy, affordable app-based solution
Auto Monkey is convenient, secure and above all...easy to use! The user interface and experience was designed to be simple enough for anyone to use it without much difficulty. Customers can easily select the service they need, and pin their location. The estimates are very transparent and allows the customer the ability to choose to approve or decline any service quoted. Customers are provided the option to choose the mechanic they want, at the time they want, or they can choose to skip this process and be picked up in an open mechanic queue.
ALL payments, including tipping, is secured through the app along with receipts and documentation.
Customers can rate and review the mechanics and these reviews are open for other customers to see.
1.
Choose The Service
2.
Pin The Location
3.
Approve The Estimate
4.
Schedule The Repair
5.
Rate and Review
4. Rapid growth IN a Growing market
Year Over Year Reporting
requests
Revenue
Ave Spend
Mechanics
5. Some Top Reasons to Invest
800M
Vehicles do not use an extended warranty
72%
Car Owners Use
3rd Party Mechanics
$447
Average Car Repair Cost
TAM: u.s. automotive repair market
Total Available Market
800M Cars1
Total Serviceable Market
72%2 - 576M Cars
Market Valuation
$230B3
Auto Monkey Valuation4
$9.6M
1 Reported by cars.com
2 Reported by v12 data, a Porsche Company, that 72% of used cars are not using a dealer for their repairs and maintenance.
3 (TSM) x (AVG Ticket Cost) = Market Valuation.
Auto Monkey's current bootstrap model and forecasted valuation4 is based on a 5 year cumulative growth assuming past performance rates. A separate 5 year valuation forecast with the same data sets returns a ~$33M when considering a $1.5MM annual investment.
6. Monkey marketing Plans
We have found the majority of our customers come from social media. This fits with general marketing trends where more 68% or more of leads come from digital efforts. Our remaining come from friend, family and customer referrals.
In 2025 we aim to focus on 3 areas of growth within our top 3 markets.
- Commercial account growth. 2024 brought in our first commercial account, which has gone well. We have secured new commercial account managers to focus on and facilitate new growth.
- Overall mechanic utilization. This is more of a residential focused effort in building greater brand awareness. By providing at least 20 hours a week per mechanic, we expect to see improved dedication and loyalty from mechanics which in turn hopes to provide added referrals.
- App functionality. In 2024 we have focused mostly on a smooth running app, which has brought about a greater number of happy customers. In 2025 we aim to focus on new functionality that will better satisfy certain customer and mechanic demands.
THE GO-TO MOBILE MECHANIC APP.
Recognized as Reliable, Affordable, Intelligent and Easy to Use.
Social Media
Enjoyable ads geared to grow brand awareness, download and foster repeat business, online reviews and shares.
ABM Ads
Employing Account Based Marketing efforts targeting key accounts for more fleet repairs.
Broadcast Media
Utilizing new broadcast media tactics that will help promote brand awareness.
7. Testimonials
"It Just Makes Sense"
Auto Monkey is convenient, secure and contactless. Customers love how easy it is, the dependability, the cost savings, and the peace of mind they experience from knowing their car is handled properly.
Look what our customers are saying
mECHANICS PREFER aUTO mONKEY
Mechanics, like customers, love the advantages the app provides over comparable apps.
It simplifies their life, wrenching, and maximizes their payout.
Meet Jonathan, our first contracted mechanic. While John has plenty of mechanical skills in his 15 years working on cars, he also has had difficulty finding the right place to work for. Jonathan didn't have the funds to start his own business, nor wanted to assume the risk, which put him in a tough situation.
With Auto Monkey, “It takes all the worry and work out of being my own boss. It brings me the work, handles the parts, and customer payments. It’s totally worked out in my favor.”
Meet Wesley, a mechanic in Ojai, California. He's been turning wrenches for about 12 years now, and is entrepreneurial minded.
Wes coaches his regular customers to use Auto Monkey because it's made his billing, scheduling and communications much easier.
“It’s easy to use and the customers love it. Aside from that I think this is the future of automotive repair.”
About the Founder
Michael Gonzales
Founder/ CEO
Michael is a well seasoned strategist with 20+ years of experience in B2B, B2C, and B2B2C domestic and international marketing, with a Masters in Integrated Marketing Communications from the prestigious Northwestern University. We was considered an SME in his field and is still sought out for advice. Recently he was vetted to stand as a Marketing Expert Witness in the Tesla vs Rivian pending lawsuit regarding Rivian's Go-To-Market strategy, due to his extensive digital marketing background, education and position as a automotive repair company owner. He has proven success records managing global, cross-functional teams in multiple industries. Each of which produced significant growth in new customer acquisition, click rates, and revenue—in some cases the metrics showed record-breaking period over period growth .
Michael is still considered a shade tree mechanic, but there's been more than a few times he's taken professional mechanics to school with his diagnosis. And, his extensive background in branding and marketing is legit.
Looking Forward Statement
Certain information set forth in this presentation contains “forward-looking information”, including “future-oriented financial information” and “financial outlook”, under applicable securities laws (collectively referred to herein as forward-looking statements). Except for statements of historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of the Company; (ii) completion of, and the use of proceeds from, the sale of the shares being offered hereunder; (iii) the expected development of the Company’s business, projects, and joint ventures; (iv) execution of the Company’s vision and growth strategy, including with respect to future M&A activity and global growth; (v) sources and availability of third-party financing for the Company’s projects; (vi) completion of the Company’s projects that are currently underway, in development or otherwise under consideration; (vi) renewal of the Company’s current customer, supplier and other material agreements; and (vii) future liquidity, working capital, and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand management’s beliefs and opinions in respect of the future so that they may use such beliefs and opinions as one factor in evaluating an investment.
These statements are not guarantees of future performance and undue reliance should not be placed on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or result expressed or implied by such forward-looking statements.
Although forward-looking statements contained in this presentation are based upon what management of the Company believes are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements if circumstances or management’s estimates or opinions should change except as required by applicable securities laws. The reader is cautioned not to place undue reliance on forward-looking statements.